The P.R.O Business Mindset

Web design, illustration, visual design & videography
INTRODUCTION
I helped design the book cover, created deliverable packages, developed the official website, and produced/edited promotional videos for this Amazon bestseller.
MY ROLE
THE TEAM
TIMELINE
Visual Designer
Website Developer
Video Producer and Editor
Content Specialist & Illustrator
Solo designer, collaborating with the author of the book, Tanvir Bhangoo and the marketing manager, Jaslin Bhangoo.
Sketch, Figma, Illustrator, Photoshop, Lightroom &
Premiere Pro
tools
Jan 2019 — Feb 2019
Official Illustrations for the book
problem
Before the bestselling book, " The P.R.O. Business Mindset" could be released, there was a lot of work that needed to be done on the website, including: branding, social content, and visual identity for the author's two main websites: Tanvirbhangoo.com and Tbmomentum.com. The main obstacle was trying to figure out how to keep a consistent look and a user-friendly experience on both websites and social media.
Solution
Essentially, as a team, we had to ask ourselves, how can we make the launch of this book the best it can possibly be?

The answer was to create the best website we could, improve the branding and have a stream of promotional media to be sent out when we launched.
official pdf's, banners, & all branding for the p.r.o. business mindset
When we got the cover design back from a design agency, we felt that we could better align the design to our brand, so I made a few suggestions. I researched similar book covers that were successful with users and optimized the design accordingly. I took ownership of the re-brand and it became my job to represent the company's vision and goal. I simplified the design, moved around some of the arrows visible on the cover, changed the positioning of certain elements, and corrected the structure and typography of the titles. When we sent it back to the design agency, they happily welcomed the new design and altered their version to my iterated design. I also designed two key graphics that are featured in the book.
official website for the p.r.o. business mindset - designed & developed on wordpress
In order to share this book with the world, we had to look at the platform we were using to showcase it. With the team, I researched competing websites and styles that the ideal user would gravitate towards. Then, I used Wordpress to design and develop the website for the author of this book, making sure to keep a consistent aesthetic throughout the website. I lead the project and managed the entire website, optimized for both Mobile and Web. I constantly had my UX hat on to make sure the user was always prioritized and had a seamless experience navigating through the website on multiple platforms.
official promotional videos - videography, production, & editing
After the weeks of research, website management, and illustrations for the book were all completed, it was time for a stream of videos to be made to promote the book. I filmed and edited all the promotional videos for the P.R.O. Business Mindset.
The p.r.o. business mindset
Amazon Bestseller, CEO and P.R.O. Business Strategist Tanvir Bhangoo shares the leadership blueprint for achieving success in disruptive and uncertain environments – built from championship winning sports teams. Includes foreword by Jeff Adamson - Cofounder of SkiptheDishes and Neo Financial.